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Standards - again!

If all the good practice in coding discussed here has been followed, then Google (and other search engines) will have no trouble accessing and indexing your pages. If the page content is well written and appropriate to the context, then the web pages will work their way up though the listings automatically.

Tricks

Meta tags, alt tags, friendly urls, landing pages, spamming keywords, link farms...

There are some outdated and outlawed ideas there - we stick the the current best practices and keep up with the latest accepted methods of getting your website up there in the rankings.